#SaveTheRiverineRabbit

One of South Africa’s most endangered mammals – the Riverine Rabbit – will again receive a helping hand this Easter from its chocolate cousin when Lindt Master Chocolatiers donates a percentage of sales from their legendary Lindt Gold Easter Bunnies to the Endangered Wildlife Trust (EWT) Riverine Rabbit Programme 2012.

In not only conceptualizing the campaign, CSA is also getting behind the initiative by encouraging the public to come onboard and further create awareness around the critically endangered Riverine Rabbit.

pin the Rabbit to WIN an exclusive Lindt Master Chocolatiers Hamper this Easter.

The Riverine Rabbit is one of South Africa’s most endangered mammals and one of the worlds rarest mammals.

"This year we’re hoping to raise more than R250 000 for the Endangered Wildlife Trust Riverine Rabbit programme through our Easter initiative," - Lindt Brand Manager Marjolaine de Claviere.

To raise awareness for the Riverine Rabbit, C.S.A is offering you an exclusive chance to win a Lindt Easter Hamper, including the 1 kg #LindtGoldBunny. Simply Pin one of the pictures below to your Pinterest board and follow C.S.A on to be entered into the competition. To double your chances, Tweet your PIN!